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	<title>Undependent™ &#187; Podcast</title>
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	<description>Got Audience?</description>
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		<title>Tiki Bar TV introduces &#8216;The Drinkbot Decanter&#8217;</title>
		<link>http://www.undependent.com/blog/2008/01/26/tiki-bar-tv-introduces-the-drinkbot-decanter/</link>
		<comments>http://www.undependent.com/blog/2008/01/26/tiki-bar-tv-introduces-the-drinkbot-decanter/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 19:17:06 +0000</pubDate>
		<dc:creator>Jef</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Merchandise]]></category>
		<category><![CDATA[Monetizing]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Tiki Bar TV]]></category>

		<guid isPermaLink="false">http://www.undependent.com/blog/2008/01/26/tiki-bar-tv-introduces-the-drinkbot-decanter/</guid>
		<description><![CDATA[
Previously in Undependent&#8230;

We profiled Tiki Bar TV&#8217;s Lala Pinup Calendar and praised it for:

Its direct function as a wall calendar
Its value as a shibboleth for Tiki Bar TV fans&#8230;
Its deepening of the Tiki Bar TV brand thanks in part to its perfectly executed Vargas-style retro aesthetic



So now we&#8217;re introducing to Undependent readers Tiki Bar TV&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+FzeXNA+timuandgl.html" title="Who Wants to Party with the Drinkbot?!" target="_blank"><img src="http://www.undependent.com/blog/wp-content/uploads/2008/01/drinkbotdecanter.jpg" alt="drinkbotdecanter.jpg" border="0" /></a></p>
<p><a href="http://www.undependent.com/blog/2007/12/11/tiki-bar-tv-launches-the-lala-pinup-calendar/" target="_blank">Previously</a> in Undependent&#8230;</p>
<ul>
<li>We profiled Tiki Bar TV&#8217;s Lala Pinup Calendar and praised it for:
<ul>
<li>Its direct function as a wall calendar</li>
<li>Its value as a shibboleth for Tiki Bar TV fans&#8230;</li>
<li>Its deepening of the Tiki Bar TV brand thanks in part to its perfectly executed Vargas-style retro aesthetic</li>
</ul>
</li>
</ul>
<p>So now we&#8217;re introducing to Undependent readers Tiki Bar TV&#8217;s new &#8220;<a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+FzeXNA+timuandgl.html" title="What is Love?">Drinkbot Decanter</a>.&#8221;</p>
<p>Again, Tiki Bar has produced a genuinely original product here.  Like the <a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+FzeXNA+lapica.html" title="Uuu lala Lala">Lala Calendar</a> and the <a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+FzeXNA+chtimug.html" target="_blank">Charooba Mug</a> before it, <a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+FzeXNA+timuandgl.html" title="What is Love?">Drinkbot Decanter</a> scores a direct hit for true fans.  But we at Undependent, presuming as we do to be experts, also have to praise Tiki Bar TV particularly their manufacturer <a href="http://www.tikifarm.com" target="_blank">Tiki Farm</a> for a tiny detail which serves as the crowning achievement of this product.  As this will factor into future merchandise profiles, we&#8217;ll call it the &#8220;<em>You&#8217;ve Got to be Kidding Me</em>&#8221; factor.</p>
<p>Drinkbot Decanter&#8217;s capstone is the tiny, detailed lampshade included with the order. If you haven&#8217;t done so already, watch the classic <a href="http://www.tikibartv.com/tikibar_display.php?vid=13&amp;pver=f8" target="_blank">Drinkbot episode</a> for this perfect bit of prop comedy. Being confident comedians, they don&#8217;t stop everything to ensure viewers see the lampshade on Drinkbot&#8217;s head.  It&#8217;s just another example of  theinspired lunacy that is the signature of <em>Tiki Bar TV</em>.</p>
<p><a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+FzeXNA+timuandgl.html" title="Love is Buying this Mug" target="_blank"><img src="http://www.undependent.com/blog/wp-content/uploads/2008/01/yhst-65330450585090_1987_0.gif" alt="yhst-65330450585090_1987_0.gif" border="0" /></a></p>
<p>So, if you were making an expensive, completely custom mug, would you go to the trouble and add more cost to it for this small joke?  Of course you wouldn&#8217;t.  That&#8217;s why we&#8217;re not writing about you, we&#8217;re writing about someone who really gets how tangible the little intangibles ARE.   Cheers and mahalo to Tiki Bar and Tiki Farm for really going the extra mile for a joke.</p>
<p>Now that you think about it, you agree, right? Buy a <a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+FzeXNA+timuandgl.html" title="What is Love?">Drinkbot Decanter</a> to say so!</p>
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		<title>Tiki Bar TV launches the Lala Pinup Calendar</title>
		<link>http://www.undependent.com/blog/2007/12/11/tiki-bar-tv-launches-the-lala-pinup-calendar/</link>
		<comments>http://www.undependent.com/blog/2007/12/11/tiki-bar-tv-launches-the-lala-pinup-calendar/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 04:54:28 +0000</pubDate>
		<dc:creator>Jef</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Merch]]></category>
		<category><![CDATA[Merchandise]]></category>
		<category><![CDATA[Monetizing]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Tiki Bar TV]]></category>
		<category><![CDATA[calendars tikibartv lalafastwater pinup merch]]></category>

		<guid isPermaLink="false">http://undependent.com/blog/2007/12/11/tiki-bar-tv-launches-the-lala-pinup-calendar/</guid>
		<description><![CDATA[
Tiki Bar TV&#8217;s Lala Fastwaster now has a pinup calendar.  Artfully rendered by Vancouver visual effects artist and increasingly-popular pinup illustrator Kevin Genzel (thethirdsequence.com) this calendar achieves a lot more than meets the eye.  For thousands of Internet Geeks, saying &#8220;Lala Pinup Calendar?!&#8221; will doubtless be more than enough to capture credit card [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+3vSTeb+lapica.html" target="_blank"><img src="http://undependent.com/blog/wp-content/uploads/2007/12/lalacalendar.jpg" alt="lalacalendar.jpg" border="0" /></a></p>
<p>Tiki Bar TV&#8217;s Lala Fastwaster now has a pinup calendar.  Artfully rendered by Vancouver visual effects artist and increasingly-popular pinup illustrator Kevin Genzel (thethirdsequence.com) this calendar achieves a lot more than meets the eye.  For thousands of Internet Geeks, saying &#8220;Lala Pinup Calendar?!&#8221; will doubtless be more than enough to capture credit card numbers.  But this hits a trifecta, well, ok, maybe a quadfecta.</p>
<ul>
<li>&#8220;<strong>Lala Pinup?!&#8221; </strong>- Understood</li>
<li><strong>Direct Function</strong> &#8211; By actually providing real utility, it increases the impulse purchase likelihood because &#8220;Hey, I need a calendar anyway&#8230;&#8221;</li>
<li><strong>Shibboleth</strong> &#8211; Tiki Bar TV now offers another product that lets fans identify themselves as &#8220;in the Tiki Bar TV Fan Club&#8221;</li>
<li><strong>Brand Deepening</strong> &#8211; The genuinely authentic rendering of these illustrations itself reinforces the cool retro vibe which spans other Tiki Bar TV elements.</li>
</ul>
<p>All these elements together just deepen and expand the Tiki Bar TV brand.  We&#8217;ve already mentioned their truly awesome original <a href="http://store.yahoo.com/cgi-bin/clink?yhst-65330450585090+3vSTeb+chtimug.html" target="_blank">Charooba Mug</a> here.  Charooba is the Tiki Bar TV mascot made into an actual Tiki Mug.  (<em>A coffee table book that ITSELF becomes a coffee table!</em>)  This wicked, green glazed creature is a must own for any serious fan of the show and anyone who calls themselves a Tiki Collector.   Buy them both and be done with it.</p>
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		</item>
		<item>
		<title>Go undie.  Go now.</title>
		<link>http://www.undependent.com/blog/2007/10/12/go-undie-go-now/</link>
		<comments>http://www.undependent.com/blog/2007/10/12/go-undie-go-now/#comments</comments>
		<pubDate>Fri, 12 Oct 2007 20:01:18 +0000</pubDate>
		<dc:creator>Joel</dc:creator>
				<category><![CDATA[Ask a Ninja]]></category>
		<category><![CDATA[Conventions]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Undies]]></category>

		<guid isPermaLink="false">http://undependent.com/blog/2007/10/12/go-undie-go-now/</guid>
		<description><![CDATA[The sportswriter of the piece below attended the 3rd Annual Podcast and New Media Expo in Ontario, California, last week.  He&#8217;s seen a future where sports fans, enthusiasts, and a new class of professionals have the tools, skills, and audiences necessary to create their own successful shows for every niche.
He offers a cool, quick [...]]]></description>
			<content:encoded><![CDATA[<p>The sportswriter of the piece below attended the 3rd Annual Podcast and New Media <a target="_blank" title="Expo" href="http://www.newmediaexpo.com/">Expo</a> in Ontario, California, last week.  He&#8217;s seen a future where sports fans, enthusiasts, and a new class of professionals have the tools, skills, and audiences necessary to create their own successful shows for every niche.</p>
<p>He offers a cool, quick exhortation for everyone to get in the game.</p>
<blockquote><p><a href="http://www.nydailynews.com/sports/2007/10/07/2007-10-07_future_broadcasts_will_be_acts_of_pod.html?ref=rss">Future broadcasts will be acts of pod</a><br />
[They are] looking to make a profit on their shows, creating brand identities and even Internet TV networks&#8230; Some podcasters are already quitting their day jobs and doing their shows full-time; there are only a select few, but they&#8217;re out there&#8230; trying to figure out how to monetize podcasting. No one quite knows the answer yet, but they&#8217;re getting there. By the time they do, podcasting will no longer be a hobby, it&#8217;ll be a mainstream business model.</p>
<p>If all this is pure newfangled new media nonsense to you, if you&#8217;ve never heard of Ask a Ninja or Dawn and Drew and you only know Adam Curry as the 90s MTV VJ with the blond feathered locks and not as the Podfather &#8211; don&#8217;t fret. These are the entrepreneurs and enthusiasts who are pioneering what some day will be considered the standard.</p>
<p>&#8230;So you can go out right now and jump on the bandwagon&#8230;Why not make your own?</p></blockquote>
<p>Why not, indeed.</p>
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