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posted on April 23rd, 2008 in Community, Conventions, Dumbrella, Flash, Homestar Runner, JibJab, Live Action, Machinima, News, Penny Arcade, Rooster Teeth, Series, Web Comics 

ROFLCon kicks off Tomorrow

Jef

The guest list really is a who’s who of Internet fame and/or ignominy. Amplifier’s own Joel Bush will be there to hopefully document the event. We gave him a great video camera so honestly, he’s without excuse!

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posted on March 13th, 2008 in Best Practices, Content, Glennz Tees, Merch 

A T-Shirt Rock Star declares his Undependence

Jef

We Have Liftoff!

Arguably one of the most influential working t-shirt designers today, Glenn Jones, has launched his own t-shirt company, Glennz Tees. If you’ve spent much time in the t-shirt world, you already know his work. He’s won more Threadless contests than anyone. He combines a richly-colored, insanely detailed illustrative style with a laugh-out loud funny visual gag.

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posted on February 14th, 2008 in Best Practices, Content, News, Undies, undependence 

Plug in to the Undies!

Joel

Micropersuasion.com’s Steve Rubel recently described the revolution underway as (i.) content production and distribution explodes and (ii.) creators bypass intermediaries to go direct. Providing an apt metaphor, he called for Digital Curators to help audiences discover, experience, and understand the best “finds” within this ever-increasing flow of content.

Nice call, Steve. Thank you.

We help audiences (all of us) find, follow, and enjoy the best work from the emerging class of self-sustaining Internet-based artists, aka the Undependents or Undies, who are telling amazing stories within podcasts, video, webcomics, machinima, animation, etc.

As curators, we feature these programs:

The Undependent Universe’s Collection continues to grow. It currently includes the following, in no particular order (visit the site for links):

  • Webcomics: The Perry Bible Fellowship; Girl Genius; PvP; Starslip Crisis; Sheldon; Evil, Inc.; Piled Higher and Deeper; Wondermark; Unshelved; Dinosaur Comics; xkcd; A Softer World; Cat and Girl; Dresden Codak; AppleGeeks; Ctrl+Alt+Del; User Friendly; White Ninja Comics; and Octopus Pie.
  • The Drumbrella Exhibit: Boy on a Stick and Slither; explodingdog; The Creatures in My Head; Diesel Sweeties; Overcompensating; Scary Go Round; Goats; Wigu; as well as RSS feeds from the creators;
  • The Achewood Exhibit: featuring all character blogs;
  • Videos/shows: Funny or Die; College Humor; The Onion; Heavy.com.
  • Others: Penny Arcade; Rooster Teeth Productions; Angry Alien Productions; JibJab; Despair, Inc.; Ask A Ninja; Smosh; Homestar Runner; Those Lil’ Rabbits; Tiki Bar TV; Engrish.com.
  • How To’s and News: Fleen; Webcomics Weekly; Comixtalk; Cold Hard Flash; NewTeeVee; Halfpixel; Web TV Wire; Thinking Machinima; Digital Strips.
  • Rotating special exhibits highlighting great stuff, and much more!

We hope our programs help you enjoy the Undies more easily and regularly. We live in such an exciting time, eh? Creative expression flourishes, and newly empowered creators keep inventing more ways to delight their fans.

Thanks again, Steve, for your great post and ongoing work. And thanks, too, to all the Undies and especially all the fans who support them. Without you, this revolution doesn’t happen.

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posted on January 26th, 2008 in Best Practices, Commerce, Merchandise, Monetizing, Podcast, Tiki Bar TV 

Tiki Bar TV introduces ‘The Drinkbot Decanter’

Jef

drinkbotdecanter.jpg

Previously in Undependent…

  • We profiled Tiki Bar TV’s Lala Pinup Calendar and praised it for:
    • Its direct function as a wall calendar
    • Its value as a shibboleth for Tiki Bar TV fans…
    • Its deepening of the Tiki Bar TV brand thanks in part to its perfectly executed Vargas-style retro aesthetic

So now we’re introducing to Undependent readers Tiki Bar TV’s new “Drinkbot Decanter.”

Again, Tiki Bar has produced a genuinely original product here. Like the Lala Calendar and the Charooba Mug before it, Drinkbot Decanter scores a direct hit for true fans. But we at Undependent, presuming as we do to be experts, also have to praise Tiki Bar TV particularly their manufacturer Tiki Farm for a tiny detail which serves as the crowning achievement of this product. As this will factor into future merchandise profiles, we’ll call it the “You’ve Got to be Kidding Me” factor.

Drinkbot Decanter’s capstone is the tiny, detailed lampshade included with the order. If you haven’t done so already, watch the classic Drinkbot episode for this perfect bit of prop comedy. Being confident comedians, they don’t stop everything to ensure viewers see the lampshade on Drinkbot’s head. It’s just another example of theinspired lunacy that is the signature of Tiki Bar TV.

yhst-65330450585090_1987_0.gif

So, if you were making an expensive, completely custom mug, would you go to the trouble and add more cost to it for this small joke? Of course you wouldn’t. That’s why we’re not writing about you, we’re writing about someone who really gets how tangible the little intangibles ARE. Cheers and mahalo to Tiki Bar and Tiki Farm for really going the extra mile for a joke.

Now that you think about it, you agree, right? Buy a Drinkbot Decanter to say so!

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posted on November 17th, 2007 in Best Practices, Commerce, Content, Merch, Monetizing, Penny Arcade, Web Comics 

Penny Arcade adds Prints of almost every Comic Ever

Jef

Penny Arcade today pulled the curtain off of their new Print-on-Demand Comics. Now almost every comic they’ve ever made is available as a super high quality 11×17 (or 11×11) poster.

Ordering couldn’t be simpler. The familiar navigator located beneath each comic strip simply has a new button that reads “Buy a Print.” Click it and you’re done. No Ajax, no Logins, the item is automatically added to the Penny Arcade shopping cart. You can return to the navigator to add more strips, shop for other PA merch in their store, or just checkout.

Penny-Arcade-Prints.png

A simple, subtle, nearly frictionless purchase process. You can read more about it in Gabe’s announcement here.


prints.jpg

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posted on November 16th, 2007 in Best Practices, Catalog, Commerce, Despair, Inc., Monetizing 

Despair launches its own line of Plastic Gift Cards

Jef

So today Despair soft-launched their new line of Gift Cards.

These cards parody the seemingly endless number of precious-metal credit cards. Despair’s Card comes in Rust, Pyrite (shown) and Tin. But this isn’t everything. The cards are working physical gift certificates. Each is serialized, like any gift card, each can be redeemed online at their store. They’re printed on metallic card stocks, feature embossed alphanumeric gift codes as well as a scratch off panel on the back. (What’s under the scratch off? I’ll never tell.)

pyrite.png inBackerMockup.png

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posted on October 30th, 2007 in Best Practices, Web Comics 

Webcomics Weekly #12

Joel

Whether you are in webcomics or not, all Undies can benefit from listening to Webcomics Weekly. Scott, Brad, and Dave provide tons of great stuff in episode 12, which touches on:

  • advertising models;
  • staying true to your voice;
  • learning by doing;
  • editorial cartoons;
  • fighting through tough early startup phases; and
  • many, many references to the YMCA for some reason.

These talented folks have accumulated an invaluable store of tacit knowledge, and they’re cool and committed enough to share it with the world.

Subscribe to their RSS feed here and listen regularly.

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posted on October 11th, 2007 in Ask a Ninja, Commerce, Monetizing 

If you let others advertise to your fans, why not promote yourself, too?

Joel

To create and to connect directly with their fans, Undies have tremendous tools and techniques at their disposal. More cool stuff shows up regularly as the web continues to evolve.  We will try to profile these developments over time here at undependent.com.
Some of the best tricks are really simple.  Here’s one small example:

Ask a Ninja smartly boosts online sales by advertising their own store at the end of their videos.  Sometimes, they even share coupon codes in these ads as well.  I’m pretty sure that they use CastFire for these ads.  The best trick is that when they update their ad, it plays at the end of every video in their entire archive.  That’s great because as more new fans continue to discover the Ninja, they all get to learn about the great stuff available in the Ninja Mart.
Thus, viewership isn’t the only stat that climbs when a new episode is released. Sales rise, too.

NinjaMart Store ad

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posted on October 11th, 2007 in Commerce, Community, Conventions, Monetizing 

great advice on conventions from Web Comics Weekly

Joel

We’ve talked about conventions here.   In case you missed it, I recommend episode 4 of Web Comics Weekly.
These four folks offer tons of good advice and insight related to their experiences in comics conventions. Give it a listen.

And as always, support these Undies by going to their sites, browsing their stores, and buying lots of stuff.

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posted on October 11th, 2007 in Best Practices, Conventions, Monetizing, News 

NewTeeVee Live

Joel

The smart, successful, and highly connected folks behind GigaOmniMedia and Federated Media are combining to create this event in San Francisco on November 14.  It looks like a good gig for Undies.
I will attend. Drop a line / comment if you are going.
Current topics include:

Understand How Television Is Being Reinvented — NewTeeVee Live

  • Old media in new media
  • New media entrepreneurship – making a living on your own terms
  • Search and discovery – finding what you’re looking for, or what you aren’t
  • Video hosts – life after YouTube
  • Access technologies – network neutrality and online video
  • Content delivery networks – the real power behind web video
  • The new studios and talent agencies – producing and distributing for the web
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