Q: How does Despair do it?

A: Polymers.

Peep this:

Not on the Wailing List yet? Give up already.
UPDATE: Folks are digging it — courtesy of digitalmediaanalyst.com:

Despair Inc.: The Perfect Marketing Video Series?
June 8, 2008

To start, if you work anywhere in the corporate world and have not yet gone shopping at Despair Inc., please do so now. They just expanded their video series and anyone interested in seeing how video can drive a brand should both shop at Despair.com to understand the business, then http://despair.com/spin.html to see how they reinforce the brand. Normally we would do a little analysis and outline the strengths of their campaign, but why ruin the fun. Enjoy.

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Undependent™ tracks the emerging class of self-sustaining Internet-based artists. By artist we don’t mean artiste. We mean those content creators whose self-expression originates in and emanates from the Internet itself. The compelling ones attract audiences and in so doing are capable of creating completely self-sustaining businesses with total artistic control. (Read more here)

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