posted on February 1st, 2008 in Despair, Inc., Merch 

I heart Despair.

I recently highlighted Despair’s BitterSweets relaunch. In their typically super-creative fashion, they have amplified this product and taken it to a completely new level. Fans can now share their own expressions of dejection, dysfunction, and Despair.

At iheart.despair.com, you can:

• make your own custom, candy-heart image with anything you would like to say (in two lines of six characters each);
• email that image to friends;
• buy a custom, heart-shaped greeting card with your image on the front and your own text on the inside; and
• even load your card into a BitterSweets candy tin, into which it fits just perfectly.

In addition, since this product is completely integrated with their store, you can purchase these items in the same order as a t-shirt, mug, and custom calendar.

This is some seriously cool stuff. Share the love.