posted on October 12th, 2007 in Music, Radiohead 

Really? Radiohead are up to something?

From Entertainment & Media:

Yet Radiohead are singularly about to demonstrate the true paradigm shift taking place in the music industry, and it has little to do with technology: that the artist is, and always has been, the most powerful player in the business.

Simply put, only the artist has a direct relationship with their fans! Everyone else is simply along for the ride.

Of course, for a long time the cost of recording, manufacturing and distribution was prohibitively expensive; marketing remains so. While digital technologies have changed that paradigm what is becoming clearer is that the relationship between the artist and fan is a quantifiable, valuable asset.

Something that Despair, RoosterTeeth, and Undependents could have told ‘em.

Also: Radiohead are plural?