posted on October 11th, 2007 in Ask a Ninja, Commerce, Monetizing 

If you let others advertise to your fans, why not promote yourself, too?

To create and to connect directly with their fans, Undies have tremendous tools and techniques at their disposal. More cool stuff shows up regularly as the web continues to evolve.  We will try to profile these developments over time here at undependent.com.
Some of the best tricks are really simple.  Here’s one small example:

Ask a Ninja smartly boosts online sales by advertising their own store at the end of their videos.  Sometimes, they even share coupon codes in these ads as well.  I’m pretty sure that they use CastFire for these ads.  The best trick is that when they update their ad, it plays at the end of every video in their entire archive.  That’s great because as more new fans continue to discover the Ninja, they all get to learn about the great stuff available in the Ninja Mart.
Thus, viewership isn’t the only stat that climbs when a new episode is released. Sales rise, too.

  by brianwalsh on Oct. 12th, 2007

That’s correct…Ask a Ninja publishes on Castfire. About once a month, Kent will place a new segment at the end of the videos to promote something for Ninja: sale in the store, their new social network, etc. Taking advantage of the archives, especially with a viral spread like Ninja, is extremely important.