The Dissolution of Forms

So one of the hardest things about serving clients like ours is convincing them to trust us.

If you spend you waking life as a living exemplar of a completely new kind of content creator,
if you’ve been exposed to years of experience inside an Internet phenomena,
if you’ve reached millions of human beings with your talents,
if you’ve spoken as a keynote speaker at a conference,
if you’ve been interviewed by major media,
if you’re starting to see what I mean…

Then you probably don’t think you have anything to learn from a bunch of folks who ship orders for you. What could we know?

The beauty of serving many Undependents™ is you come to know quite a bit. You see what everyone is trying, what works, what doesn’t. You become a kind of meta-tacit knowledge repository. And that’s what Amplifier hopes to be. And a huge part of what we believe is happening is the fundamental dissolution of traditional mass media forms.

You wouldn’t know it from glancing around, the store shelves at Borders are flooded as ever with junk books, amray dvds and jewelcase cds. But for those who dare to create and distribute media directly to their audiences (namely Undies) the question is begged “Why just crank out another Amray-cased DVD release? Why not reinvent the DVD medium with a completely original release? Your audience might even be MORE likely to buy something truly novel and spend REAL dollars doing it, than buy just another merely functional release?”

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Undependent™ tracks the emerging class of self-sustaining Internet-based artists. By artist we don’t mean artiste. We mean those content creators whose self-expression originates in and emanates from the Internet itself. The compelling ones attract audiences and in so doing are capable of creating completely self-sustaining businesses with total artistic control. (Read more here)